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The Starter Plan

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  • Prenatal Multi
  • Omega-3
    • These two essential products — our Prenatal Multi and Omega-3 (DHA + EPA) — are designed to meet your (and your baby’s) optimal micronutrient needs.

    If you are preparing to conceive or freeze your eggs, we recommend adding on our Egg Quality Support Plan to support optimal egg health. Add it on.

    What’s the difference
    Bundled Subscription - ships monthly
    $96.78 $13 savings
    $96.78 $13 savings
    $96.78 $13 savings
    $96.78 $13 savings
    $105.58 $14 savings
    $105.58 $14 savings
    $105.58 $14 savings
    $105.58 $14 savings
    $80.94 $11 savings
    $80.94 $11 savings
    $80.94 $11 savings
    $80.94 $11 savings
    Retail Price
    109.98
    109.98
    109.98
    109.98
    119.98
    119.98
    119.98
    119.98
    91.98
    91.98
    91.98
    91.98
    Why the Wait?

    How We Are Different

    We formulate our products from the ground-up, never whitelabeling products off the shelf
    We hand-select every single nutrient form and dosage
    We never compromise on quality, even when a chosen ingredient is delayed
    We go above and beyond industry standards for safety and purity
    We third-party test every product batch. This critical step adds weeks to our product timelines
    We’re trusted by thousands of perinatal health practitioners and mamas because we never cut corners. Your body and baby deserve only the best.

    Why Preorder And Subscribe

    1Preordering guarantees you'll be the first to receive our products when they're available.
    2We prioritize subscriptions, so you won’t run out once your first order ships.
    3Prenatals aren’t just for the 9 months of pregnancy! Ours are worth waiting for.

    What to Take While You Wait

    Prenatal Multi Powder

    24 optimal vitamins and minerals that mamas and babies need in easy-to-take vanilla powder.
    Shop Now

    The Complete Plan® (Powder)

  • Prenatal Multi
  • Omega-3
  • Collagen Protein
  • Pre / Probiotic
    • Unparalleled nourishment for every phase of pregnancy — micronutrient, microbiome, and protein needs.
    Shop Now

    Starter Plan (Powder)

  • Prenatal Multi
  • Omega-3
    • Two essential products are designed to meet your (and your baby’s) optimal micronutrient needs.
    Shop Now

    Men’s Support Plan

    Supports sperm health and optimizes men’s health.
    Shop Now

    Need help choosing the right products for you? Our team of perinatal nutritionists are happy to help.

    Chat, text, or email us!

    Why Is Needed Loved

  • Free US Shipping
  • Easy cancellation
  • A+ Customer Support
    • These two essential products — our Prenatal Multi and Omega-3 (DHA + EPA) — are designed to meet your (and your baby’s) optimal micronutrient needs.

    If you are preparing to conceive or freeze your eggs, we recommend adding on our Egg Quality Support Plan to support optimal egg health. Add it on.

    * We left Iron out as needs vary by individual and perinatal stage. Add it on if you need it.

    Thinking, trying, pregnant or
    postpartum? Start here.

    Get what's needed, delivered straight to your door each month.
    Nourishment

    Prenatal Multi (Powder, Capsules, or Essentials)

    24 optimal vitamins and minerals that mamas and babies need.
    We formulated our Prenatal Multi by testing thousands of mamas' nutrient levels to know what's truly needed to thrive, not just survive. Our Prenatal Multi includes 24 optimal vitamins and minerals that mamas and babies need. Take it before, during, after pregnancy— and even beyond
    Brain Health

    Omega-3

    Our Omega-3+ is optimally paired with Choline and antioxidants.
    95% of mamas aren’t meeting their Omega-3 (DHA+EPA) needs. Give your body the Omega-3 it needs for fetal development, hormonal and mood balance, postpartum recovery, healthy breastmilk, a healthy inflammatory response, and more. We source ours from cleanly and sustainably-grown vegan algae. Take it before, during, after pregnancy — and even beyond.
    Optimal nutrient forms like active Folate
    Smoothie-friendly powder, or easy-to-take capsules
    Dosages that are truly supportive of nausea, energy, and feeling your best
    Third-party tested for safety and purity

    Powder or Pills—or just the Essentials?

    Powder or Pills—or just the Essentials?

    powder and pill
    Powder
    Capsules
    Essentials

    Needed Prenatal Multi Powder

    • Vanilla-flavored, slightly sweet powder. Mixes into smoothies, lattes, juice, nut milk, oatmeal, and yogurt.
    • Contains 24 vitamins and minerals in optimal forms and dosages including:
    • Choline400mg
    • Magnesium200mg
    • Calcium200mg
    • Vitamin C300mg

    +20 other complete vitamins and minerals, and an antioxidant blend

    • No pill fatigue. Easy to take in all trimesters
    • Easily absorbed, no capsules to break down. No unwanted additives.
    • Expertly-formulated. Third-party batch-tested.

    Shop Prenatal Multi Powder

    Needed Prenatal Multi Capsules

    • 8 daily capsules. Perfect for those that prefer pills, or don’t like sweet powders, or for days you don’t make smoothies.
    • 24 vitamins and minerals in optimal forms, and highly supportive dosages including:
    • Choline400mg
    • Magnesium200mg
    • Calcium200mg
    • Vitamin C300mg

    +20 other complete vitamins and minerals, and an antioxidant blend

    • No unwanted additives, clean plant-based capsules.
    • Expertly-formulated. Third-party batch-tested.


    Shop Prenatal Multi Capsules

    Needed Prenatal Multi Essentials

    • 3 daily capsules. Easiest option for nauseous mamas or when upgrading from gummies.
    • 23 vitamins and minerals in optimal forms with supportive dosing including:
    • Choline150mg
    • Magnesium100mg
    • Calcium100mg
    • Vitamin C 75mg

    +19 other vitamins and minerals, in supportive dosages

    • Best option for nausea.
    • No unwanted additives, clean plant-based capsules.
    • Expertly-formulated. Third-party batch-tested.


    Shop Prenatal Multi Essentials

    Radically Better Omega-3 in Two Options

    Radically Better Omega-3 in Two Options

    Omega-3
    Omega-3+ Vegan
    Capsules

    Omega-3

    • High potency Omega-3 in easy-to-take, plant-based softgels
    • Pleasant neutral taste
    • Sourced from sustainable fish oil
    • DHA1000mg
    • EPA1000mg
    • CholineN/A
    • Lutein+ZeaxanthinN/A

    • Friend of the Sea certified
    • Clean Label Project Certified and Pesticide Free Award
    • Formulated by experts for fertility, prenatal, and women’s health
    Shop Omega-3

    Omega-3+ Vegan

    • Vegan Omega-3 paired with synergistic choline, lutein, and zeaxanthin
    • Pleasant bergamot flavor
    • Sourced from sustainable algae oil
    • DHA400mg
    • EPA100mg
    • Choline100mg
    • Lutein+Zeaxanthin10mg/2mg

    • Clean Label Project certifications pending
    • Formulated by experts for fertility, prenatal, and women’s health
    Shop Omega-3+ Vegan

    Real Reviews from Real Customers